October 2020


Kellogg’s give sight-impaired consumers access to on-pack information

Kellogg’s has launched limited-edition World Sight Day Coco Pops cereal boxes in the UK. The boxes use NaviLens technology to allow a smartphone to detect and play back information, and also feature braille embossing, include on-pack information in a larger font size, according to information released by the Royal National Institute of Blind People (RNIB).


Incorporating Recycled Content into PET Bottles

REBBL is a leading member of the Climate Collaborative, which represents a cohort of natural products industry companies
working to reverse climate change through climate action commitments in nine key areas, including packaging. They
partnered with Trayak to aid companies in developing sustainable packaging choices. The project involved using a life cycle
assessment that compares the impacts of a bottle that contains either 0% or 50% post-consumer recycled (PCR) content.

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