The company knew that assessing progress in packaging and looking at the full life cycle of packaging emissions was crucial to getting a full picture of their products’ carbon footprints.
REBBL is a leading member of the Climate Collaborative, which represents a cohort of natural products industry companies
working to reverse climate change through climate action commitments in nine key areas, including packaging. They
partnered with Trayak to aid companies in developing sustainable packaging choices. The project involved using a life cycle
assessment that compares the impacts of a bottle that contains either 0% or 50% post-consumer recycled (PCR) content.