FMCG

5Cs to Great Packaging
Case Studies

5Cs to Great Packaging

Never before in the history of mankind, has the consumer had such immense power of choice as they enjoy today. Walk into any retail store or open any ecommerce portal and, no matter what the product category, there are more than a dozen brands vying for their attention. The principal challenge for us marketers then, is how to get a consumer to first notice, then engage and next decide to buy our brand. Research into consumer psychology and buying behaviour shows that the first instinct to pick up a product is driven by emotion rather than logic, which comes later, when the consumer needs to justify the purchase.

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Film-Type Virusweeper
News

Toppan Develops Film-Type Virusweeper

The COVID-19 pandemic has prompted an increase in safety and hygiene awareness among consumers and propelled demand for contactless environments and products offering antiviral action. In response to these needs, Toppan took advantage of its unique printing and coating expertise to first add antiviral functionality to printed décor materials. Toppan subsequently applied the treatment technique to packaging, announcing Japan’s first paper-based carton packaging capable of reducing the presence of virus particles on surfaces in October last year. Toppan has now enhanced the lineup of the Virusweeper™ series by establishing technology for adding both antiviral and antibacterial performance to film packaging.

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linerless printer technology
News

Toshiba and UPM Raflatac join forces

Toshiba and UPM Raflatac are pleased to announce they have entered into a European-wide collaboration. By joining forces, the companies are creating a compelling linerless print solution with Toshiba’s latest linerless printer technology and UPM Raflatac’s high performance linerless OptiCut™ label portfolio.

Through this collaboration, Toshiba and UPM Raflatac will provide a ready-to-use solution for linerless printing. Their customers can now take advantage of the tested and approved combination of Toshiba’s BV420D-GL linerless printer and UPM Raflatac’s OptiCut linerless label material to have a perfectly matched printing experience.

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ultra-thin-walled injection molded containers
News

Toppan Leverages Supercritical Fluid to Develop Ultra-Thin-Walled Injection Molded Container

Toppan Printing (Toppan) (TYO: 7911), a global leader in communication, security, packaging, décor materials, and electronics solutions, has used supercritical fluid1 and its original molding technology to develop an ultra-thin-walled container roughly 30% thinner than conventional injection molded plastic. The new container is an addition to Toppan’s “SUSTAINABLE-VALUE™ Packaging” lineup, which is part of the recently launched “TOPPAN S-VALUE™ Packaging” range targeting added value for society and fulfilling living. Samples will be made available in Japan from February 24 for manufacturers in the foods and toiletries sectors.

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News

HUL to be plastic waste-neutral this year

Hindustan Unilever (HUL) will achieve 100% plastic waste collection this calendar year. This means the FMCG giant will collect and process more plastic packaging waste than it uses. In the process, HUL will become the first FMCG company of a large scale to achieve plastic waste neutrality.
This year onwards, HUL will enable the processing of over 1 lakh tonnes of post-consumer plastic waste through the collection from all states and Union Territories, covering over 100 towns. During the calendar year 2020, HUL had collected and facilitated environmentally safe disposal of almost 60,000 tonnes of plastic waste.

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Feature Image knowledge anthology
White Papers

Adept Packaging Knowledge Anthology

Adept Packaging has released the most robust resource yet for brand owners and packaging professionals alike. The Adept Packaging Knowledge Anthology is a collection white papers, articles, Learning Share webinars, podcasts, infographics, checklists, and cheat sheets for a wide range of topics.

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HP Indigo Time to transform
White Papers

Time to Transform

The evolving digital and conventional package printing technology paradigm has seen more printing service providers extending unique solutions to the industry. With the world moving to shorten time cycles and combat sustainability issues, digital package printing is increasingly looking to be the solution of the future.
This document reflects HP team’s insights drawn from recent research of brands’ needs from their packaging across all organizational functions.

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News

G7® Certification to Printing Converters and Brands in India

Siegwerk, one of the leading global suppliers of printing inks for packaging applications and labels, headquartered in Germany, announced that it has partnered with Idealliance to offer G7® Certification for the printing community globally – including India. Idealliance is a transformational industry association providing global standardization, training, and certification programs for the printing and packaging supply chain. Their specifications, G7®, BrandQ®, GRACoL® and many more, have transformed the industry by creating a state-of-the-art architecture for production workflows.

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