Addressing the issue with plasticwaste, therefore, requires more viable and sustainable long-term solutions. Marico Innovation Foundation’s Innovation in Plastics report, a first-of-its-kind playbook developed in association with Indian Institute of Science (IISc) and Praxis Global Alliance. It dives deep into the plastic value chain to map the most promising innovations, technologies, business models, and start-ups and highlight how to scale them. It also details the best practices for all stakeholders to follow.

Most importantly, it proposes a change in how we view plastics: from a liability to an opportunity. It proposes the creation of a sustainable and viable circular economy with implementable frameworks, from collection, sorting, recycling, chemical recycling, and manufacturing biocompostable plastics.

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Marico Limited is an Indian multinational consumer goods company providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and Africa

INNOVATION IN PLASTICS : The Potential and Possibilities

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