Addressing the issue with plasticwaste, therefore, requires more viable and sustainable long-term solutions. Marico Innovation Foundation’s Innovation in Plastics report, a first-of-its-kind playbook developed in association with Indian Institute of Science (IISc) and Praxis Global Alliance. It dives deep into the plastic value chain to map the most promising innovations, technologies, business models, and start-ups and highlight how to scale them. It also details the best practices for all stakeholders to follow.
Most importantly, it proposes a change in how we view plastics: from a liability to an opportunity. It proposes the creation of a sustainable and viable circular economy with implementable frameworks, from collection, sorting, recycling, chemical recycling, and manufacturing biocompostable plastics.
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