Packaging 360

Comprehensive Knowledge Sharing Ecosystem for the Indian Packaging Industry.

Packaging Applications

Events

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Case Studies

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Packaging’s Moments of Truth

Step into a supermarket and all you see around you are shoppers navigating crowded shopping aisles, picking up products to suit myriad requirements. The process of shopping may seem straightforward and hassle-free, however, in reality it is far from being simple. Consumer shopping and decision-making behaviours in fact operate at complex and subliminal levels, which in turn influence the kinds of brands and products that they are most likely to choose. 

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