Cosmetics

Recent innovative packaging developments have predominantly revolved around different aspects of sustainability, such as recyclability, biodegradability, compostability, refillability, reusability and the use of biosourced materials or raw materials derived from renewable resources. These trends are being pushed by multiple drivers, starting with individual consumers being more eco-conscious, along with brands wanting to be more forward thinking and focusing on the 3 R’s (Reduce, Reuse, Recycle).

Lacoste (Coty) has reworked the packaging for its iconic men’s L.12.12 eau de toilette and added two new eau de parfums to the line-up: a women’s and a men’s. The brand called on design agency centdegrés for both the bottle and box.

L’Oréal-owned Garnier has launched its Whole Blends Shampoo Bars onto the US market. Formulated with less water than their liquid equivalent and zero plastic packaging, the launch forms part of the brand’s wider sustainability strategy.

For its latest perfume launch, Phantom, Paco Rabanne, in close collaboration with VPI, has developed a refillable spray cap in the shape of a robot head that connects consumers to a unique digital space via the use of NFC technology.

Rotterdam, Netherlands, July 20, 2021 – Committed to improving the environmental footprint of its packaging, SARBEC Laboratories, with their Corine de Farme brand, announced the launch of their new renewable-based bottles, the result of its collaboration with LyondellBasell (NYSE: LYB), a major player in the production of innovative polymers. The bottles have been available since the beginning of 2021.

TUBEX Aluminium Tubes celebrated a key milestone in 2019 when it launched the Blue Tube Evo, the world’s first aluminium tube made of 95% post-consumer recycled (PCR) aluminium. Now the pioneering company is continuing its sustainable pathway by launching the Monotube. This latest addition to the portfolio is made of recycled aluminium from base to tip, and features a snap-off closure that can reseal the tube. TUBEX is glad to partner with REN Clean Skincare, a brand committed to more sustainable packaging, for this first application to market.

US chemical company Eastman is launching Cristal One, a portfolio of Resin Identification Code 1 (RIC1) resins engineered to meet the demands of thick-walled packaging for luxury cosmetics that can be recycled.

KINGSPORT, Tenn., USA, June 1, 2021 — LVMH Perfumes & Cosmetics, a division of luxury powerhouse LVMH, today announces its collaboration with global specialty material provider Eastman (NYSE: EMN) to develop packaging made possible through Eastman’s molecular recycling technologies.

SABIC, a global leader in the chemical industry, today announced that Beiersdorf will innovate the packaging of its world-leading ‘NIVEA Naturally Good’ range of face creams using SABIC’s certified renewable polymers. SABIC’s bio-based polypropylene (PP) resin, part of its TRUCIRCLE™ portfolio, will be used for producing the jars of Beiersdorf’s NIVEA Naturally Good day and night face creams. The new NIVEA packaging will be phased in at point-of-sale outlets worldwide from June 2021 onwards and make a major contribution to help Beiersdorf reduce its use of fossil-based virgin PP.

Beiersdorf sets new standards: the packaging of the NIVEA Naturally Good face care range will be switched from fossil-based virgin plastic to renewable plastic around the world. The certified renewable polypropylene (PP) of SABIC’s TRUCIRCLETM portfolio is derived from a ‘second generation’ feedstock, a by-product of the forestry-industry.

Shoppers have long been able to use nutrition labels to choose low-salt meals or reduced-sugar cereal. Now some companies want to use labels to help them pick everything from shampoo to milk, based on products’ carbon emissions.