In collaboration with Eastman and WWP Beauty, onTop brings its innovative Renewal Oil Cream with molecular-recycled packaging to Chinese consumers.
KINGSPORT, Tenn., July 21, 2022 /PRNewswire/ — onTop cosmetics has launched its Renewal Oil Cream, the first of its four core facial cream products to feature packaging made from Eastman Cristal™ Renew copolyester with 50% certified recycled content.* onTop cosmetics is the first Chinese beauty brand to use Cristal Renew, a sustainable resin powered by Eastman’s molecular recycling technologies. This industry-leading skin care packaging is the result of the close collaboration between onTop’s value chain partners — WWP Beauty and molecular recycling pioneer Eastman.
“onTop strives for light packaging, which is part of the attitude toward sustainability,” said Emma Ni, onTop CEO. “We actively seek out light, beautiful and eco-friendly solutions for formulas and packaging. Based on this mission, we chose to make sustainable packaging out of Eastman Cristal Renew for our newly launched cream product. Our efforts, however small, are aimed at reducing consumption and environmental impact and finally making the earth ‘lighter.'”
onTop worked with WWP Beauty to develop the primary packaging for version 2.0 of its Renewal Oil Cream, recognized by Mintel as an “Innovative Product” in January 2022. Mintel cites the product’s oil-cream texture that enables the addition of lipids such as ceramide 2, phytosterols and fatty acids to nourish skin. The formulation also utilizes Topnatrol, a patented emulsifying technology based on natural active ingredients rather than synthetic emulsifiers.
For the onTop Renewal Oil Cream, WWP Beauty saw an opportunity to design packaging as innovative as the product inside. The company was looking for sustainable packaging that would take its skin care product to the next level. Eastman’s Cristal Renew, made with molecular recycling technology that uses plastic waste as feedstock instead of fossil resources, fit the bill. These technologies break down plastic waste to its fundamental building blocks and use them to create new, high-performance materials. As a result, Cristal Renew offers brands the same level of performance and design freedom they have come to expect from Eastman’s resins for luxury cosmetic packaging. It also delivers significant environmental benefits, including landfill diversion and reduced greenhouse gas emissions.
For WWP Beauty, the collaboration with Eastman and onTop provides a platform to demonstrate how the brand can help its customers harness the latest material innovations to elevate the sustainability of its products.
“Working with customers to create a space where we can bring sustainable, innovative beauty products to customers on a global scale is at the heart of what we do,” said WWP CEO Jennifer Adams. “This collaboration with onTop and Eastman is a landmark step for WWP Beauty in our journey to advance sustainability in the beauty industry.”
The recycled content in Eastman Renew products carries International Sustainability & Carbon Certification (ISCC Plus), providing brands with the transparency and trustworthiness that come from independent, third-party verification of recycled-content claims.
“We are excited to be part of this product launch with onTop and WWP Beauty and thrilled to see how Cristal Renew is enhancing the sustainability of such an innovative product,” said Tara Cary, cosmetics and personal care packaging market manager for Eastman. “In introducing its Renewal Oil Cream to the market, onTop is leading the industry in sustainability for Chinese consumers.”
Visit WWPbeauty.com to experience how the company helps brands bring sustainable products to life. More information on Cristal Renew and Eastman’s sustainable solutions for cosmetic packaging can be found at eastman.com/cristal.
*The recycled content is achieved by allocating the recycled waste plastic to Cristal Renew using a mass balance process certified by ISCC.
Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry. Our services include an online content platform to deliver news, insights and case studies; organising conferences seminars and customised training; Providing Bespoke Project Consulting, Market Research and Intelligence.