Case Studies

STRONG FOUNDATION FOR DESIGNING CLOUD KITCHEN PACKAGING
Case Studies

Strong Foundation for Designing Cloud Kitchen Packaging

Cloud kitchens have been sprouting rapidly, this opens up opportunities for designing innovative packaging for the faced-paced kitchen model. As cloud kitchens work on online delivery without any physical store presence, Packaging becomes one of the most crucial and foremost brand touchpoints for restaurants to connect with consumers.

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Let’s get Smart about Packaging
Case Studies

Let’s get Smart about Packaging

Active Packaging provides functionality to extend shelf life and actively changes the condition of the packed food when additives are incorporated into the substrates, or inside of the packaging. Depending on the required outcome the additives release, or absorb, into the packed food, or surrounding environment, to not only improve shelf life but also quality, safety and sensory traits of the food.

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5Cs to Great Packaging
Case Studies

5Cs to Great Packaging

Never before in the history of mankind, has the consumer had such immense power of choice as they enjoy today. Walk into any retail store or open any ecommerce portal and, no matter what the product category, there are more than a dozen brands vying for their attention. The principal challenge for us marketers then, is how to get a consumer to first notice, then engage and next decide to buy our brand. Research into consumer psychology and buying behaviour shows that the first instinct to pick up a product is driven by emotion rather than logic, which comes later, when the consumer needs to justify the purchase.

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strides pedicare
Case Studies

Packaging for Appetizing Immunity

Strides Pharma Science Ltd., previously Strides Shasun Limited, is a globally renowned enterprise with a strong presence in international climes with its headquarters in Bangalore, India. While their front-end presence has been prominently felt in regulated markets across the West – The US, Canada, Europe and so on, Indian climes still remain relatively unexplored. However, that is slated to change rapidly. In 2016, Strides acquired Pediacare, a renowned brand specializing in pediatric cold, cough and allergy remedies from Sweden-based Moberg Pharma. By April 2020, they were poised to enter the Indian market with dietary supplements for children, in the ‘gummy’ format under Pediacare’s aegis. 

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Case Studies

ISTA vs. ASTM: which one suits your products best?

Many companies looking to guarantee the integrity of their goods during transportation and to optimize their packaging hesitate when it comes to choosing which procedure to use between ISTA vs ASTM to perform their performance tests. Both the ASTM standards and the ISTA standards are recognized standards that can be used to test packaged products during the distribution cycle. The goal when applying them is to find out the effect caused by the contingencies of each product distribution cycle, with the purpose of developing a configuration that provides safety to product and package. The big question is, which method is most suitable? When choosing between ISTA vs ASTM, the key is identifying the specific needs of the product to be transported and the distribution route that it will follow. While a packaging testing lab can provide this information, we will list the most essential.

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Case Studies

Expanding Possibilities with TAFMER™

In our world today, there is a growing plastic waste problem, and solving it is a major challenge. Plastic waste pollutes the marine ecosystem and devastates ocean environments. All companies using plastic (resins) need to change the way they do business. That’s where an important shift comes in – a change from the environmentally damaging business cycle of production-consumption-disposal to the sustainable cycle of production-consumption-collection-recycle. We promote material recycling that involves the re-use of plastic waste. A key shift is also occurring in bioplastics, which helps to lower our carbon footprint and reduce our dependence on fossil fuel resources.

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refillable, reusable deodorant
Case Studies

Dove Refillable: Introducing our first refillable, reusable deodorant

We’re on a mission to help reduce global waste. From using alternative materials to creating packaging innovations, we’re determined to transform the way we all think about the products we buy. Because, for lasting change, we need to shift our mindsets: buying less but better, and being inspired by the times that existed before our ‘disposable’ culture, when the things we bought were made to last. To help accelerate the global beauty industry’s progress towards addressing plastic waste, we’ve created our first refillable deodorant to help transform your daily routine.

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chemical recycling make plastic more sustainable
Case Studies

Can chemical recycling make plastic more sustainable?

Chemical recycling is attracting serious interest and investment. Still in its relative infancy, the technology carries a weight of expectation as a possible solution to the mountain of plastic waste created every year. But not everyone is convinced – chemical recycling is not without its critics and there will be challenges to overcome if it’s to live up to its hype.

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Plastic Bottle Recycling Concept
Case Studies

How to make good preforms and bottles in rPET

PET bottles containing post-consumer recycled material will soon be the norm, not the exception. European Union law says that from 2025, PET beverage bottles will have to contain at least 25 % rPET (calculated as an average for all PET bottles placed on the market within any member state). That figure will rise to 30% from 2030. Similar pieces of legislation are being introduced in other regions of the world too.

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consumer behaviour
Case Studies

Global consumers’ attitudes toward sustainable packaging

Sustainability remains a key topic for the packaging value chain, but there are few (if any) insights into consumer perceptions globally—especially now that the COVID-19 pandemic is also influencing consumer sentiment and behavior. To better understand this influence, Mckinsey launched a survey across ten countries to explore consumers’ attitudes toward sustainable packaging, building on an earlier work focusing on consumer sentiment in the United States.

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Case Studies

Furniture Supply Chain Packaging Challenges are Much More Gruelling Than Imagined. Here’s How Top Companies Are Overcoming It

One of the key problems facing the sector today are related to supply chain, logistics & packaging.

While there is little that can be done about the logistics aspect, especially when it comes to furniture exports since they are largely dictated by trends in global trade, packaging becomes a key differentiating factor between different companies.

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