Packaging has been limited to an outsourced activity for most brand owners. However, globalisation and digitalisation have given a new perspective on packaging safety to the entire packaging supply chain. Now consumers are more aware and hence emphasis laid by brand owners and authorities upon packaging safety has seen a steep positive drift over past few years. It has been well acknowledged by partners of the supply chain that packaging compliance can only be assured by following an integrated approach between converter, substrate manufacturers, ink manufacturers and others. Further implications of this integrated approach also mean careful selection of the partners in the supply chain considering their understanding of compliance and the systematic approach they deploy to ensure compliance consistently.