New technologies allow us to continuously improve and expand our pioneering role when it comes to sustainability. The introduction of the new KeelClip™ packaging represents another important milestone in this journey.
Month: January 2021
Some of the world’s largest consumer goods businesses—also some of the most significant plastic users—have joined forces to tackle this problem. Led by Procter and Gamble (P&G), the HolyGrail 2.0 project aims to increase plastic recycling rates by adding invisible digital watermarks to product packaging.
A coffee consumer’s overall experience is influenced by many aspects of the coffee production process. Starting with high quality raw green coffee beans, factors such as storage conditions, roasting, grinding, packaging, transportation, and finally brewing, all influence the consumer’s experience. But there are also other important influences, like social, cultural, psychological and situational factors.
Sustainability remains a key topic for the packaging value chain, but there are few (if any) insights into consumer perceptions globally—especially now that the COVID-19 pandemic is also influencing consumer sentiment and behavior. To better understand this influence, Mckinsey launched a survey across ten countries to explore consumers’ attitudes toward sustainable packaging, building on an earlier work focusing on consumer sentiment in the United States.
The agency tested over 60 different paper and cardboard-based packaging materials, and besides the already mentioned items above, the test included bags for french fries and popcorn, muffin wrappings, packaging for several cereal-based food items for kids, straws, plates, cookie wrappings and more. And the test results are quite astonishing.