Estée Lauder Companies To Bring First-of-its-Kind Tube To Market Next Year

Estée Lauder Companies has announced a new sustainable packaging partnership with global chemistry leader Sabic, and Albéa.

As a result of the partnership, Origins will be the first prestige beauty brand to leverage Sabic’s innovative, advanced recycling technology to produce a tube made from previously difficult to recycle, post-consumer mixed plastics material.

Sushil Iyer, vice president, global packaging, The Estée Lauder Companies says, “Exploring the uses of advanced recycled PCR has incredible potential to help drive the achievement of our sustainable packaging goals — and we are excited to bring this product to market.”

This breakthrough alliance is an industry-first – possibly paving the way to turn more recycled post-consumer waste into prestige packaging.

Stéphane Barlet, vice president of sales, Albéa Americas, says, “This co-development highlights the importance of partnership and audacity across the value-chain, which is crucial to accelerate the transition to recyclable and reusable packaging.”

Origins Clear Improvement Active Charcoal Mask Will Launch in the Innovative Tube in 2021
Origins will use the innovative tube for its best-selling Clear Improvement Active Charcoal Mask. The product will launch in the new recycled tube in 2021.

The tube will be made using circular polymer resin — Sabic’s certified circular polyethylene and polypropylene. Albéa will leverage its expertise in the use of recycled resins to manufacture the high-performing tube.

Francesca Damato, vice president of global marketing and product development, Origins, says,
“We have an exciting opportunity to define how the prestige beauty industry can create sustainable, attractive packaging solutions that please both consumer and the planet.”

Closing the Loop
Damato adds, “This launch is a significant first step in the transition towards a circular economy. helping to close the loop on plastic waste.”

Traditional recycling streams for plastics are limited — so plastics can only be recycled a finite amount of times. Advanced recycling returns hard-to-recycle plastics, otherwise destined for incineration or landfill, back to their basic building blocks. Once the plastic has been broken down to its molecular state, it is then used to create high-performance plastics akin to a virgin material.

Sabic’s certified circular polymer is part of its trademarked “Trucircle” portfolio of circular solutions. The company’s technology is capable of continually converting plastics back to its original polymer. Its certified polymers are based on a mass balance approach — the value chain parties require an ISCC PLUS certification, which provides traceability along the supply chain, from the feedstock to the final product.

Albéa says it has been at the forefront of sustainable development in packaging for many years and was the first beauty packaging company to commit to making their solutions 100% circular by 2025.
Estee Lauder Companies’ Sustainability Goals
This strategic partnership aligns with ELC’s sustainable packaging goals, which includes increasing the amount of post-consumer recycled (PCR) material in its packaging by up to 50% by 2025.

It will also further Origins efforts to ensure that at least 80% of the brand’s packaging by weight is recyclable, refillable, reusable, recycled or recoverable by 2023.

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