October 2020

Products made from bio-based plastics must undergo the same testing procedures as conventional plastic products to access the market of the European Union (EU). Thereby a health risk for consumers is excluded. Plastics intended to be certified as biodegradable or compostable must undergo additional tests. “Products made of bioplastics thus pass even more tests than conventional plastic products,” explains Hasso von Pogrell, Managing Director of European Bioplastics (EUBP).

“L’Oréal is constantly improving the environmental footprint of its packaging. With this innovation converting carbon emissions into polyethylene, we aim to develop new sustainable packaging solution. We have the ambition to use this sustainable material in our bottle of shampoo and conditioner by 2024 and we hope other companies will join us in using this breakthrough innovation.”
Jacques Playe L’Oréal Packaging & Development Director, L’Oréal

Research Seeks New Way to Reduce Waste to Landfill and Drive Zero Plastic Waste

New PCR-rich resin delivers up to 40% recycled content in shrink film, reducing greenhouse gas emissions and keeping waste out of landfills or the environment