February 2020

Aptamil

Danone introduces track and trace solution for baby formula brands

Track & Connect will give consumers greater transparency on baby formula farm-to-fork journey while connecting them to after-sales support and services

• Dual-QR code packaging innovation at heart of new service
• Danone’s Track & Connect service launched in China for its Aptamil & Nutrilon brands and will be rolled out in 2020 in France, Germany, Australia and New Zealand.

Sustainable Packaging

Sustainable Packaging

When we look at greenness of a product, type, extent and material of packaging should also a part of the perspective. While a product could be green, its packaging may not. Packaging accounts for almost 10 % of the environmental impact of anything bought.

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