The main objective of packaging is to protect the product. Simple. It is important to remember because sometimes it is forgotten and our spectacular new package design doesn´t work, the product is damaged when it is transported, and the spectacular becomes useless.
To avoid that, since decades, testing the unit loads has been an important part in the good packaging design process. The big player in this field is the association ISTA (International Safe Transit Association), that gathers the main experts in the transport packaging field and is continuously creating and updating different test protocols for this topic. This group of experts handled to create those protocols which include tests to measure the resistance of our package to the standard forces the package can find along the way such as drops, impacts, vibrations, compression.