The coronavirus crisis has brought about unprecedented transformations at a global scale, and the packaging industry has been no exception.
While the consequences of COVID-19 have not been as negative for the packaging sector as they have for other industries, there have been significant trend shifts in relation to the future of packaging.
In summary, frustration free packaging is a packaging that has passed the new tests established by Amazon for sellers and distributors.
There are many variables and solutions to optimizing secondary and tertiary packaging through the right selection of the materials; testing the packaging; knowing the distribution cycle conditions and the products, etc.
The main objective of packaging is to protect the product. Simple. It is important to remember because sometimes it is forgotten and our spectacular new package design doesn´t work, the product is damaged when it is transported, and the spectacular becomes useless.
To avoid that, since decades, testing the unit loads has been an important part in the good packaging design process. The big player in this field is the association ISTA (International Safe Transit Association), that gathers the main experts in the transport packaging field and is continuously creating and updating different test protocols for this topic. This group of experts handled to create those protocols which include tests to measure the resistance of our package to the standard forces the package can find along the way such as drops, impacts, vibrations, compression.
