Dr. Modak, Executive President, Environmental Management Centre LLP and Director, Ekonnect Knowledge Foundation, Ex- Professor at Indian Institute of Technology, Bombay is also a Member of Indian Resources Panel at MoEFCC, Member of Task Force on Sustainable Public Procurement at the Ministry of Finance. He has Drafted Report on Status on Resource Efficiency and Recommendations towards Circular Economy for NITI Aayog. Contributor to UNEP’s Green Economy report, Co-author of the Global Waste Management Outlook and Chief Editor of Asia Waste Management Outlook for the United Nations Environment.
When we look at greenness of a product, type, extent and material of packaging should also a part of the perspective. While a product could be green, its packaging may not. Packaging accounts for almost 10 % of the environmental impact of anything bought.
Design for Sustainability (D4S) is one of the powerful strategies to put sustainability into practice. D4S is applicable for both products e.g., manufacturing of goods as well as packaging and services e.g. tourism or hospitality industry.
Many businesses today want to understand sustainability. Sustainability is a term always hard to define. Communicating on sustainability is even harder. A bigger challenge is how to put sustainability in practice.