Harveer Sahni

Various dictionaries or even Wikipedia describe label as a piece of paper, plastic or another substrate affixed to a product giving information about it. The label has now attained a broader perspective. It has become the bridge between the end user and the producer. It can be embellished such that it becomes the sales enhancer, reaching out and tempting the end users to lift it off the shelf. It also has features that communicate with the cashiers in retail, the finance persons for accounting, the logistics department, the purchase department to fix reorder levels, facilitate ecommerce and much more.