In the last few years, midsize to very large companies are gearing up for a new channel to sell products directly to consumers(D2C) on their e-com platform. With the recent pandemic, brand owners have become alert and want to explore the option of launching & selling products on their site. Many companies already have distribution channels with e-com marketplace like Amazon, Flipkart, etc. Hence, the packaging is taken care of by a third party most of the time. Then, why a sudden demand for an e-com packaging solution for D2C channel?
Amita Jain works at Bizongo Inc as an Industrial Designer with specialization in Structural Packaging Design. She completed her graduation in Product Design from MIT Institute of Design, Pune, India. Over the past 9 years, Amita had the opportunity to work with some distinguished FMCG clients including Nivea, P&G, Mondelez, PepsiCo HUL Cargill, RB etc. She also collaborates with independent brands and clients to conceptualize, mentor and implement innovative design strategy for their packaging. As she keeps venturing into the subject deeper and interacting with multiple stakeholders from concept to execution, she keep trying to work on simple approaches and devising tools based on logical thinking which can make the design process enriching.