Cloud kitchens have been sprouting rapidly, this opens up opportunities for designing innovative packaging for the faced-paced kitchen model. As cloud kitchens work on online delivery without any physical store presence, Packaging becomes one of the most crucial and foremost brand touchpoints for restaurants to connect with consumers.
In the last few years, midsize to very large companies are gearing up for a new channel to sell products directly to consumers(D2C) on their e-com platform. With the recent pandemic, brand owners have become alert and want to explore the option of launching & selling products on their site. Many companies already have distribution channels with e-com marketplace like Amazon, Flipkart, etc. Hence, the packaging is taken care of by a third party most of the time. Then, why a sudden demand for an e-com packaging solution for D2C channel?