D2C Channel Gearing Up For E-Com Packaging Solutions

In the last few years, midsize to very large companies are gearing up for a new channel to sell products directly to consumers(D2C) on their e-com platform. With the recent pandemic, brand owners have become alert and want to explore the option of launching & selling products on their site. Many companies already have distribution channels with e-com marketplace like Amazon, Flipkart, etc. Hence, the packaging is taken care of by a third party most of the time. Then, why a sudden demand for an e-com packaging solution for D2C channel?