Direct-to-customer

D2C Channel Gearing Up For E-Com Packaging Solutions

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In the last few years, midsize to very large companies are gearing up for a new channel to sell products directly to consumers(D2C) on their e-com platform. With the recent pandemic, brand owners have become alert and want to explore the option of launching & selling products on their site. Many companies already have distribution channels with e-com marketplace like Amazon, Flipkart, etc. Hence, the packaging is taken care of by a third party most of the time. Then, why a sudden demand for an e-com packaging solution for D2C channel?

Amita Jain, explores some of these interesting facets in her white paper.

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I’m an Industrial Designer with a specialization in Structural Packaging Design and Research.

Over the past 9 years, I have had the opportunity to work with multiple renowned brands, startups and have also collaborated with independent brands to conceptualize, mentor and implement innovative design strategies for their packaging.

As I am venturing into the packaging subject deeper and interacting with multiple stakeholders from concept to execution, I am learning to work on simple approaches and devising tools based on logical thinking which can make the design process enriching.

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