Product design concept: The first step was to design a carton construction that could carry the fragile contents safely through transit, storage and in usage as well. Other challenge was to adjust different sized bottles without any scope of rattling in transit. Since it was meant to be used multiple times, ease of usage was of prime importance.
Inderjit Singh Rana
A Graphic design professional with over two decades of experience in managing Retail design and print solutions for large Business and Corporate Multinationals. An accomplished design specialist, having setup and established various practices in domain areas of Graphic Design, Innovative Packaging, Digital Photography and Print Production. Loves working on design solutions that are easy to look, easy to make & easy to use. Strong industry knowledge and experience with multinational brands ranging from Pharma companies like Ranbaxy, Eli Lilly, Rexam, Jubilant, Dr. Morepen, JK-Pharma to FMCGs like PepsiCo, Frito-Lay, IKEA, Avon, Sahara, GSK, Tefal, Modicare, Oriflamme, Dabur, JC Penney and likes. Have also been associated with Delhi College of Art as a Visiting Faculty & External Examiner for Delhi University since 1997. Holds a Master’s Degree in Graphic Design from College of Art, Delhi University, A Graduate Diploma in Packaging Technology from IIP-Mumbai and a PG-Diploma in Retail Management from Symbiosis-Pune. Also, holds certifications in UX design, HCI (Human Computer Interaction) and Design thinking from the Interaction Design Foundation (IDF) Profile : linkedin.com/in/inderjitsinghrana Portfolio : coroflot.com/inderrana Email : firstname.lastname@example.org