Strategist, Researcher, Co-Founder at Therefore Design
Founding Partner at Therefore Design, a Strategic Design consultancy that works in synergy with businesses to identify opportunities and explore their potential through design.
Spearheading Research and Strategy at Therefore Design, where we harness the power of consumer and market insights to help businesses bridge the gap between brands and consumers while delivering higher value.
Her expertise lies in the convergence of business and brand strategy which strangely enough many a times are at odds with each other. Having a unique mix of experience that enables her to strike a balance between the pragmatic considerations of clients and design thinking approaches that results in innovative yet practical solutions.
The relationship with the consumers goes far beyond mere purchase and is determined by the product’s usability and its packaging. Product and packaging design therefore need to address an existing consumer need or problem and attempt to solve it.