March 2021

Tetra Pak & Shimla Municipal Corporation’s Donation Drive To Raise Awareness About Waste Segregation & Recycling

Students of Govt. Senior Secondary School, Kasumpti will soon return to their classrooms with brand new desks which are beautiful, sturdy and carry an important message – the power of recycling. Tetra Pak India, together with the Shimla Municipal Corporation donated 20 desks today in the presence of Honorable Shri Suresh Bhardwaj, Minister- Urban Development, Town & Country Planning. The desks are made from recycled carton packages, and the donation is part of Tetra Pak’s ongoing efforts to raise awareness about waste segregation and recycling.

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Technologies for Brand Protection against Counterfeiting

Ep 9 – Technologies for Brand Protection against Counterfeiting with Dr Avi Chaudhuri

In this episode of Packaging Talks, Dr. Avi Chaudhari, International expert on anticounterfeiting & security labels, in conversation with Dr.R. Rangaprasad emphasizes what brand owners should consider in terms of deploying a technology on the packaging line. He reiterates there are brand protection technologies that can work with the existing package without any modification. He

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5Cs to Great Packaging

5Cs to Great Packaging

Never before in the history of mankind, has the consumer had such immense power of choice as they enjoy today. Walk into any retail store or open any ecommerce portal and, no matter what the product category, there are more than a dozen brands vying for their attention. The principal challenge for us marketers then, is how to get a consumer to first notice, then engage and next decide to buy our brand. Research into consumer psychology and buying behaviour shows that the first instinct to pick up a product is driven by emotion rather than logic, which comes later, when the consumer needs to justify the purchase.

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Biodegradable plastic

Biodegradable plastic will soon be banned in Australia

To start dealing with Australia’s mounting plastic crisis, the federal government last week launched its first National Plastics Plan.

The plan will fight plastic on various fronts, such as banning plastic on beaches, ending polystyrene packaging for takeaway containers, and phasing in microplastic filters in washing machines. But we’re particularly pleased to see a main form of biodegradable plastic will also be phased out.

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recycle plastic

Toyo Ink and ITOCHU to Partner in Building Plastic Recycling Scheme

Toyo Ink SC Holdings Co., Ltd., the parent company of the specialty chemicals manufacturing conglomerate Toyo Ink Group, and ITOCHU Corporation, a leading global trading house, have entered into a cooperative agreement to establish a plastic recycling scheme for the recovery and reuse of multilayer film packaging materials. Specifically, by using their respective technologies and vast business networks, the two firms will develop the materials technology needed to create real circularity of multilayer flexible packaging by making currently unrecyclable multilayer plastic packaging into a recyclable material by 2022.

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Film-Type Virusweeper

Toppan Develops Film-Type Virusweeper

The COVID-19 pandemic has prompted an increase in safety and hygiene awareness among consumers and propelled demand for contactless environments and products offering antiviral action. In response to these needs, Toppan took advantage of its unique printing and coating expertise to first add antiviral functionality to printed décor materials. Toppan subsequently applied the treatment technique to packaging, announcing Japan’s first paper-based carton packaging capable of reducing the presence of virus particles on surfaces in October last year. Toppan has now enhanced the lineup of the Virusweeper™ series by establishing technology for adding both antiviral and antibacterial performance to film packaging.

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ECOLUSTER

ECOLUSTER Reduces Manufacturing Lead Time for Offset Printing

Toppan Printing (Toppan) (TYO: 7911), a global leader in communication, security, packaging, décor materials, and electronics solutions, has developed a more eco-friendly manufacturing method for offset printing that combines oil-based biomass ink with water-based varnish. ECOLUSTER is an addition to Toppan’s “SUSTAINABLE-VALUE™ Packaging” lineup, which is part of the recently launched “TOPPAN S-VALUE™ Packaging” range targeting added value for society and fulfilling living.

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