Ep 9 – Technologies for Brand Protection against Counterfeiting with Dr Avi Chaudhuri

Technologies for Brand Protection against Counterfeiting

In this episode of Packaging Talks, Dr. Avi Chaudhari, International expert on anticounterfeiting & security labels, in conversation with Dr.R. Rangaprasad emphasizes what brand owners should consider in terms of deploying a technology on the packaging line. He reiterates there are brand protection technologies that can work with the existing package without any modification.

He explains When security labels are useful and should be considered as a brand protection solution. He also addresses a critical issue about how Brand owners rarely want to let the public know that their products are being targeted by counterfeiters & known effective ways to protect the brand without disclosing the problem to the public.

About Dr Avi Chaudhuri

Dr Avi Chaudhuri brings 15 years of experience in combating counterfeiting and has worked in multiple domains, including pharmaceuticals, FMCG products, food, beverage, and others. He got into the field because  he was a victim of a counterfeit medicine back in 2004 and has worked with multiple solution providers and authored many white papers. Most recently served as Chief Scientist at Systech International and currently works as an independent consultant to help industry combat counterfeiting through innovative packaging solutions

About Packaging Talks

Packaging Talks powered by Packaging 360 will offer packaging insights for an engaged packaging audience. Tune in to this Podcast Series for interesting conversations with leaders from successful and upcoming companies, experts and thought leaders in the packaging domain.

Packaging Talks is a podcast designed for the packaging industry by Packaging 360 and has now been selected as one of the Top 20 Packaging Industry Podcasts on the web by Feedpost. Created on Hubhopper Studio.

If you liked this episode, do tune into Episode 8, where Erik Mansson (CEO – Innoscentia), in conversation with Dr. Rangaprasad, describes the journey of his start up & vision. He talks about Sensor Technologies For Instant Food Status

Dr. R. Rangaprasad, is currently Business Head, Packaging 360, a Mumbai based knowledge service provider vertical under Catalyzing New Technology (CNT) Expositions & Services LLP. Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry (www.packaging360.in).

Dr. R. Rangaprasad is a chemical technologist by training having earned his Ph.D. (Tech) degree from UDCT (now ICT) in 1992.

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