January 2021

coffee packaging

Improve Shelf Life, Taste and Aroma of your Coffee

A coffee consumer’s overall experience is influenced by many aspects of the coffee production process. Starting with high quality raw green coffee beans, factors such as storage conditions, roasting, grinding, packaging, transportation, and finally brewing, all influence the consumer’s experience. But there are also other important influences, like social, cultural, psychological and situational factors. 

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consumer behaviour

Global consumers’ attitudes toward sustainable packaging

Sustainability remains a key topic for the packaging value chain, but there are few (if any) insights into consumer perceptions globally—especially now that the COVID-19 pandemic is also influencing consumer sentiment and behavior. To better understand this influence, Mckinsey launched a survey across ten countries to explore consumers’ attitudes toward sustainable packaging, building on an earlier work focusing on consumer sentiment in the United States.

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