Plastics are frequently criticized for everything from their toxicity to their contributions to ocean pollution, but they play an important role in enhancing use efficiencies and reducing greenhouse gas emissions.
Sustainability of packaging materials varies by which sustainability elements are prioritized. Companies in the value chain will need to understand the trade-offs across carbon footprint, recyclability, and waste reduction. McKinsey team shares the key elements which merit consideration in this analysis
Sustainability remains a key topic for the packaging value chain, but there are few (if any) insights into consumer perceptions globally—especially now that the COVID-19 pandemic is also influencing consumer sentiment and behavior. To better understand this influence, Mckinsey launched a survey across ten countries to explore consumers’ attitudes toward sustainable packaging, building on an earlier work focusing on consumer sentiment in the United States.