McKinsey & Company

McKinsey & Company is an American worldwide management consulting firm, founded in 1926 by University of Chicago professor James O. McKinsey, that advises on strategic management to corporations, governments, and other organizations. ... Its alumni have held high-level corporate and political positions.

McKinsey & Company
consumer behaviour

Global consumers’ attitudes toward sustainable packaging

Sustainability remains a key topic for the packaging value chain, but there are few (if any) insights into consumer perceptions globally—especially now that the COVID-19 pandemic is also influencing consumer sentiment and behavior. To better understand this influence, Mckinsey launched a survey across ten countries to explore consumers’ attitudes toward sustainable packaging, building on an earlier work focusing on consumer sentiment in the United States.

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