In this case study, the effect of pandemic on the F&B consumer buying pattern has been discussed & the role of packaging & branding has been emphasized. Some tips to enhance packaging on a case -to-case basis is also presented.
Vrishali Kekre Deshmukh
Founder and Director at Therefore Design Pvt. Ltd., an award-winning, multidisciplinary agency in Pune, Vrishali has hand-on experience of managing diverse clients such as Godrej, Future Group, Baskin Robbins, Macleods Pharma and Abreeze Honey, among many others. She has delivered on the varied design requirements of large conglomerates as well as small and mid-sized businesses, and her forte lies in branding, packaging, exhibition design and publication. A regular jury panellist at the MIT Institute of Design, Vrishali is also a part of a committee for developing the new curriculum for Bhartiya Vidyapeeth in the capacity of an industry expert. Vrishali has also been chosen to be on the Jury of Ukrainian Design: The Very Best of 2019.