Packaging 360

Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry. Our services include an online content platform to deliver news, insights and case studies; organising conferences seminars and customised training; Providing Bespoke Project Consulting, Market Research and Intelligence.

Milk Chocolate Spreads

Contemporary PET jar design for Milk Chocolate Spreads

Problem Statement: How can we make milk chocolate spread jar more attractive to grab the attention of consumers? Objective: To redesign chocolate spread jars by leveraging First moment of truth. This included standardizing the designs across multiple size SKUs (160g & 290g). Another goal was to gain better size impression on shelf leading to higher sales. […]

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