Consumers and Sustainable Packaging
Research has shown that consumers support sustainable packaging for fairly sincere reasons. Consumers genuinely care, and they’re expecting more from brands.
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Sustainable Packaging
When we look at greenness of a product, type, extent and material of packaging should also a part of the perspective. While a product could be green, its packaging may not. Packaging accounts for almost 10 % of the environmental impact of anything bought.
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Design for Sustainability
Design for Sustainability (D4S) is one of the powerful strategies to put sustainability into practice. D4S is applicable for both products e.g., manufacturing of goods as well as packaging and services e.g. tourism or hospitality industry.
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The Four Tiers of Sustainability
Many businesses today want to understand sustainability. Sustainability is a term always hard to define. Communicating on sustainability is even harder. A bigger challenge is how to put sustainability in practice.
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