Danone introduces track and trace solution for baby formula brands
Track & Connect will give consumers greater transparency on baby formula farm-to-fork journey while connecting them to after-sales support and services
• Dual-QR code packaging innovation at heart of new service
• Danone’s Track & Connect service launched in China for its Aptamil & Nutrilon brands and will be rolled out in 2020 in France, Germany, Australia and New Zealand.
