Through their partnership with the Climate Collaborative (CC), Happy Family Organics was already working to deepen their industry engagement and improve packaging, and the CC partnership with Trayak allowed them to go even further.

The company knew that assessing progress in packaging and looking at the full life cycle of packaging emissions was crucial to getting a full picture of their products’ carbon footprints.

In this case study, Prashant Jagtap, Founder TRAYAK, explains the use of LCA in optinimizing the packaging size, which also resulted in product efficiency & cost reduction.

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About the author

Prashant Jagtap

Prashant Jagtap founded Trayak with the vision of bringing sustainability mainstream. Trayak’s mission is to provide easy-to-use software decision tools that enable design & manufacturing of sustainable products and packaging.


For over 25 years Prashant has worked with leading international brands and global manufacturers from different industries to help improve their product and package development and launch processes.


As President/CEO of Trayak, he routinely consults with leading companies to reduce their product & package environmental footprints. He has conducted many workshops and webinars on the use of screening Life Cycle Analysis and Sustainability Scoring to simulate, reduce, track and report on environmental footprints. Prashant holds a Master’s in Manufacturing Systems Engineering from UMASS at Amherst, MA and an MBA from Xavier University, Cincinnati, OH.

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