REBBL, an organic beverage company that creates plant-based elixirs, is making strides to reduce its environmental footprint by incorporating recycled plastic into its bottles.

In this case study, Prashant Jagtap, Founder TRAYAK, explains the use of LCA & other tools to establish the ecological footprint of PET Bottles & incorporating more recycled content.

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About the author

Prashant Jagtap

Prashant Jagtap founded Trayak with the vision of bringing sustainability mainstream. Trayak’s mission is to provide easy-to-use software decision tools that enable design & manufacturing of sustainable products and packaging.


For over 25 years Prashant has worked with leading international brands and global manufacturers from different industries to help improve their product and package development and launch processes.


As President/CEO of Trayak, he routinely consults with leading companies to reduce their product & package environmental footprints. He has conducted many workshops and webinars on the use of screening Life Cycle Analysis and Sustainability Scoring to simulate, reduce, track and report on environmental footprints. Prashant holds a Master’s in Manufacturing Systems Engineering from UMASS at Amherst, MA and an MBA from Xavier University, Cincinnati, OH.

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