FMCG

What better material to package soap in than soap itself?! The idea for SOAPBOTTLE came to designer Jonna Breitenhuber during her masters’ studies. At its heart, it’s a simple, elegant solution to a rather big problem. Every year, billions of plastic shampoo bottles, conditioner tubes, and soap dispensers enter landfills or get dumped in the oceans. In looking for a suitable material replacement for plastic containers, Breitenhuber arrived at her eureka moment… Just package the liquid soap in, well, solid soap!

A first for Norway, Orkla has worked with packaging partner Elopak to produce a package with all the sustainable and convenience benefits of the gable top carton, and to develop the filling technology to make this new step a reality.

The State-of-the-art Blending Center has an annual capacity of 3,600 MT and will have close to 50 employees working in it.

THE WHAT? Colgate-Palmolive is set to save some 5,200 tons of plastic a year out of landfills in the US and Canada thanks to the roll out of a 100 percent post-consumer recycled (PCR) plastic bottle for its Palmolive Ultra dish soap range in North America.