Packaging from a Designer’s Lens with Ashwini Deshpande

Ep 10 – Packaging from a Designer’s Lens with Ashwini Deshpande (Part 2)

Welcome to this special two part Episode of Packaging Talks. In this episode Ashwini Deshpande, Co-Founder of Elephant Design, India’s largest integrated design consultancy speaks to Dr. Rangaprasad on a wide range of topics.

In this second part Ashwini recreates the emotion & joy of being associated with some of the most successful brands in the F&B market. Ashwini also makes critical observations regarding “Sustainability” of packaging materials & how this issue is addressed from a designer’s point of view.

In the first part of the episode, Ashwini talks about the genesis Elephant Designs and the inspiration behind adopting the name She shares insights about key factors they thinking about when evolving a design for a brand owner. The final design is a combination of many factors like the nature of the product, target customer, feedback on consumer buying behaviour and more.

About Ashwini Deshpande

1989 graduate of National Institute of Design, along with 2 co-founders, she leads Elephant, India’s largest independent integrated design consultancy with offices in India & Singapore. Elephant was ranked as No 1 Design Agency by The Economic Times Brand Equity reckoner in consistently including 2019.

Packaging Talks powered by Packaging 360 will offer packaging insights for an engaged packaging audience. Tune in to this Podcast Series for interesting conversations with leaders from successful and upcoming companies, experts and thought leaders in the packaging domain.

Packaging Talks is a podcast designed for the packaging industry by Packaging 360 and has now been selected as one of the Top 20 Packaging Industry Podcasts on the web by Feedpost.

Created on Hubhopper Studio.

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