Welcome to this special two part Episode of Packaging Talks. In this episode Ashwini Deshpande, Co-Founder of Elephant Design, India’s largest integrated design consultancy speaks to Dr. Rangaprasad on a wide range of topics.
In this first part of the episode, Ashwini explains the genesis Elephant Designs and the inspiration behind adopting the name She shares insights about key factors they thinking about when evolving a design for a brand owner. The final design is a combination of many factors like the nature of the product, target customer, feedback on consumer buying behaviour and more.
Do tune in to the second part on Packaging Talks next week, where Ashwini recreates the emotion & joy associated with PaperBoat, one of the most successful brands in the F&B market. Ashwini also makes critical observations regarding “Sustainability” of packaging materials & how this issue is addressed from a designer’s point of view.
About Ashwini Deshpande
A 1989 graduate of National Institute of Design, along with 2 co-founders, she leads Elephant, India’s largest independent integrated design consultancy with offices in India & Singapore. Elephant was ranked as No 1 Design Agency by The Economic Times Brand Equity reckoner in consistently including 2019.
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If you liked this episode, you may also like Episode 7, Packaging & Branding of Men’s Skin Care Products with Sainath Jain of Hivado. Sainath is conscious of the importance of packaging in designing, branding to attract customers in an attention span of 30 seconds during an online search. He is also committed to address sustainability issues in the packaging formats deployed at Hivado.
Dr. R. Rangaprasad, is currently Business Head, Packaging 360, a Mumbai based knowledge service provider vertical under Catalyzing New Technology (CNT) Expositions & Services LLP. Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry (www.packaging360.in).
Dr. R. Rangaprasad is a chemical technologist by training having earned his Ph.D. (Tech) degree from UDCT (now ICT) in 1992.