E-Commerce

In the last few years, midsize to very large companies are gearing up for a new channel to sell products directly to consumers(D2C) on their e-com platform. With the recent pandemic, brand owners have become alert and want to explore the option of launching & selling products on their site. Many companies already have distribution channels with e-com marketplace like Amazon, Flipkart, etc. Hence, the packaging is taken care of by a third party most of the time. Then, why a sudden demand for an e-com packaging solution for D2C channel?

E commerce business in India & world over has seen unprecedent surge in transactions & turnover in the recent past. In the wake of the pandemic & lockdown, customers are learning to exploit the potential of buying goods through the various online platforms offering a gamut of products from F&B to FMCG & consumer electronics to pharmaceuticals.

The success of this mode of business will entail safe delivery of the packaged goods to the doorstep of the customer. Thus, selection of primary, secondary & tertiary packaging materials, their combination to constitute a delivery pack, will involve testing & certification of their transport-worthiness.

In this paper we cover the advances made in this area of testing & standards to enable packaging as one of success factors of the e commerce business model.