E commerce business in India & world over has seen unprecedent surge in transactions & turnover in the recent past. In the wake of the pandemic & lockdown, customers are learning to exploit the potential of buying goods through the various online platforms offering a gamut of products from F&B to FMCG & consumer electronics to pharmaceuticals.
The success of this mode of business will entail safe delivery of the packaged goods to the doorstep of the customer. Thus, selection of primary, secondary & tertiary packaging materials, their combination to constitute a delivery pack, will involve testing & certification of their transport-worthiness.
In this paper we cover the advances made in this area of testing & standards to enable packaging as one of success factors of the e commerce business model.
Dr. R. Rangaprasad, is currently Business Head, Packaging 360, a Mumbai based knowledge service provider vertical under Catalyzing New Technology (CNT) Expositions & Services LLP. Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry (www.packaging360.in).
Dr. R. Rangaprasad is a chemical technologist by training having earned his Ph.D. (Tech) degree from UDCT (now ICT) in 1992.