On this Episode of Packaging Talks powered by HP Indigo, Devansh Parasrampuria, Founder, Pink Harvest Farms shares how upping his Packaging game with digital printing has helped him grow his business exponentially and respond quickly to market dynamics.
Pink Harvest Farms was founded with a simple idea, of making superfoods accessible to the general population. As the foods are novel, communication and customer education are extremely important. This is where packaging comes in, it is the first level of interaction between brand and customer.
About Devansh Parasrampuria
Devansh Parasrampuria is the founder of Pink Harvest Farms. Devansh is passionate about building brands and good design. Through Pink Harvest Farms, he’s achieving his goal of democratizing healthy foods. When not on the run, Devansh can be found on his Alibaug farm – working remotely and enjoying nature.
About Packaging Talks
Packaging Talks powered by Packaging 360 offers packaging insights for an engaged packaging audience. Tune in to this Podcast Series for interesting conversations with leaders from successful and upcoming companies, experts and thought leaders in the packaging domain.
If you found this episode interesting, do tune in to all the other episodes by simply going to the Packaging Talks page on Packaging 360
In Episode 16 Packaging Talks powered by HP Indigo, Mr. Louis Francis, Managing Director, Xpress Labels Pvt Ltd speaks to Dr. Rangaprasad about the interesting journey of Xpress Labels Pvt Ltd in the digital printing space. Xpress labels have been able to leverage HP Indigo technology to offer solutions with mass customization and increased speed to market capability to a number of clients in South India. Xpress Labels have been able to provide substantial cost savings to their clientele who range from FMCG, Spices to Ayurveda-based brands.
Dr. R. Rangaprasad, is currently Business Head, Packaging 360, a Mumbai based knowledge service provider vertical under Catalyzing New Technology (CNT) Expositions & Services LLP. Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry (www.packaging360.in).
Dr. R. Rangaprasad is a chemical technologist by training having earned his Ph.D. (Tech) degree from UDCT (now ICT) in 1992.