Digital Printing enables Labels on Demand with Digistik

Ep 5 – Digital Printing enables Labels on Demand with Digistik

In this episode of Packaging Talks powered by HP Indigo, Manan Chandok and Reena Yadav from Digistik in conversation with Dr.R.Rangaprasad of Packaging360, share how they are using  Digital Printing to enable Labels on Demand and build a business case around it.

They discuss the motivation towards adopting digital printing technology and in the process have built core competence in short runs to meet customer requirements. The lockdown situation presented numerous logistical challenges, however with the power of digital printing by HP Indigo they rose to the occasion and were able to serve not only large brands, but also upcoming brands in healthcare & cosmetics sector.

Manan & Reena also share the company’s vision & growth plans for the future. Digistik pride themselves in being a startup for startups.

About Reena Yadav 

With a PGDM in Marketing and International Business, Certificate Programme in Export Management from Indian Institute of Foreign Trade, Delhi and have an experience of 16+ years’ in multiple domains: sales & marketing, packaging, human resources, customer support and services, handicrafts, housing projects and management, front and back-office administration, communication, training & development.  I am the first civilian in the history of the Army Welfare Housing Organization to be honoured with a commendation card from the Vice Chief of the Army Staff in 2015 for establishing and efficient functioning of the new Customer Relationship Management Cell. She is currently GM- Sales and Marketing at Digistik.

About Manan Chandok
Manan is a young and dynamic individual. He has just recently completed his MBA in marketing and international business. He is working in Digistik since last 1 year and handles Branding, Marketing, PR and Sales. He is also responsible for planning future exhibitions related to packaging and labelling.
He is currently Assistant Manager- Sales and Marketing at Digistik.

About Packaging Talks

Packaging Talks powered by Packaging 360 will offer packaging insights for an engaged packaging audience. Tune in to this Podcast Series for interesting conversations with leaders from successful and upcoming companies, experts and thought leaders in the packaging domain.

If you liked this Episode do tune in to our first Episode with Dr Prasad Modak. Dr. Modak shares his insights into the various aspects of Sustainability & Circular Economy. He reflects on the learnings during the pandemic & provides a direction for brand owners to adopt Design for Sustainability (D4S) strategy to develop truly sustainable packaging structures, which will have least impact on the environment.

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Dr.R.Rangaprasad is a polymer & packaging professional with over 25 years experience. He has served as Consultant at Indian Institute of Packaging Mumbai & as Director at SIES School of Packaging / Packaging Technology Centre. Between 1995 & 2007, He was associated with Product Application & Research Center of Reliance Industries Limited (RIL). He has also conducted training & knowledge workshops at leading FMCG companies in the area of design of polyolefin materials for packaging sector.

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