Undeviating Presence: Taurus Packaging simply Steals The Show in First Participation at DTI 2022 Mumbai.


  • Highlighting the HIP Framework process to customized requirement of Clients.
  • The irresistible features are the theme of the booth design:
    • To get Shrink Sleeves in fastest time
    • How to avoid expensive cylinder for new launches or short quantities
    • Get sleeves with any restrictions on quantity.
  • Booth attracted huge footfall by providing the customized solution for key pain points

Taurus Packaging, the leaders in Shrink Sleeves industry or rightly known as the India’s No.1 Shrink Sleeve Manufacturer, offers a bouquet of solution that includes complete range of Shrink Sleeves & label packaging. They are committed to provide best, reliable, and easy packaging solutions for their customers.

Taurus packaging recently participated in DTI 2022 (Drink Technology India) at Bombay Exhibition Centre from 7th – 9th Dec 2022. This was Taurus maiden attempt in Indian Exhibition which came out with Bang.

The organizers and clients lauded the theme and its execution of booth. The Highlight of the booth was the process named “HIP framework”. Taurus was able to catch attention by highlighting the pain points and its desired solution.

Event’s Headliner – Book “Sleeve It Right”
Striking feature of the booth was Event Launch of Chetan Jain’s book “Sleeve it Right – 7 Secrets of Shrink Sleeves not known to India’s FMCG business”
This book has all the important information for FMCG sector for right shrink sleeving of their product. The book received admiration from who’s who of the sector. And it outnumbered the demand during all three show days. Checklist, Troubleshooting Guides, Real life Case Studies and Common Mistake were key section famous among budding Entrepreneurs and Leaders.

HIP Framework

The showstopper or the Highlight of the exhibition was Taurus key packaging solution “HIP Framework”. It is Flexible, Faster & futuristic shrink sleeve solutions.

Hybrid Intaglio Printing Framework (HIP Framework) was designed and perfected to tackle these growing packaging demands in ways that are quick, efficient, and cost-effective. A powerful and robust system, it addresses the concerns of development costs, order quantities, time to market and value additions, through the innovative use of technologies.

Design That CommunicatesWith Clients

Taurus packaging booth design was meticulously planned and executed. The theme of the booth was to highlight the key issues faced by the clients during packaging process and giving them customised solution with HIP Framework. Clients stopped by reading the keywords of their pain point and leave booth by having detailed interaction for at least 10-15 min, giving their details for immediate call or action post exhibition.Various clients & existing customers has applauded the thoughts behind the execution. They appreciated the steps taken from drawing attention to serving customers key pain point.

Shrink Sleeve Expert – Mr. Chetan Jain

Executive Director of Taurus Packaging. Chetan Jain is Innovator, Thought Leader, and Uno Expert in Shrink Sleeve Printing. Ranked 58 in top 100 Influencers of the Indian Printing Industry for year 2021 by Printweek.At the helm of Taurus Packaging, he created revolutionary H.I.P. Framework and continues to grow as an Industry expert.
He also authored 2 books. First titled “Sleeve it Right – 7 secrets of shrink sleeve not known to India’s FMCG business” one of the bestsellers in Packaging Industry and second named

“5 Myths about Sustainable Shrink Sleeve



Company Press Release

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