Aisa continues its developments of tube packaging made of paper. The collaboration with Billerudkorsnäs opens up outstanding new possibilities.
The first Decoseam™ paper laminate tube was launched in 2008 already, but commercial success only came last year driven by the desire for more sustainable packaging and the search for solutions capable to replace plastic. Once proven on the market, the demand is now for solutions to increase the paper content in the tube package.
Together with the tube sleeve made of over 85% of paper, this hybrid shoulder contributes to a package that now is composed of more than 80% paper (excluding the cap).
“Over the last few years we have seen an increasing demand for fibre-based packaging solutions including tube applications. This tube solution developed together with Aisa is utilizing the unique characteristics of the Fibreform ® material and is able to meet the high expectations from brand owners – from plastic reduction, to excellent functionality and exceptional branding possibilities.”, says Lovisa Westergren.
Learning more about the capabilities of FibreForm®, Aisa can also make tube sleeves from this material and experiments with ways of bringing, a highly sought-after embellishment capability to tube packaging: the embossing of shapes and characters. The results shown in the picture can only capture what is visible and not the tactile aspect of this unique combination of paper and embossing, which is an entirely new feel for a squeezable tube packaging!
“We are convinced that by adding such luxurious features to the already wide range of tube decorations, our clients can now offer higher end solutions to product marketers looking to differentiate from mass market packaging,” says Joachim Sander, Director Marketing & Sales at AISA Automation Industrielle SA.
About AISA Automation Industrielle SA
Aisa Packaging is a division of Aisa focusing on packaging development and evaluation as well as new material testing.
Aisa Machinery develops and produces packaging production machinery and more specifically is the world market leader in tube packaging production machinery. Decoseam™ is a patented technology of Aisa used, among others, to produce paper-based laminate tubes and the hybrid paper shoulder has patents pending.
BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world leading provider of primary fibre-based packaging materials and have customers in over 100 countries. The company has 8 production units in Sweden, Finland and the UK and about 4500 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 22 billion and is listed on Nasdaq Stockholm.
Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry. Our services include an online content platform to deliver news, insights and case studies; organising conferences seminars and customised training; Providing Bespoke Project Consulting, Market Research and Intelligence.