NFC tags embedded into popular BE@RBRICK figures enable authentication using smartphones
Tokyo – September 12, 2022 –Toppan (TYO: 7911), a global leader in communication, security, packaging, décor materials, and electronics solutions, offers a platform for authentication, monitoring of grey market diversion, and supply chain management via use of smartphones to read product NFC tags and ID devices. The platform has been adopted for du-al.io™, a new anti-counterfeit solution from Medicom Toy Corporation (Medicom Toy) and Hakuhodo Product’s Inc. (Hakuhodo Product’s).
du-al.io™ is being employed for three recently released BE@RBRICK toys, which are bear-shaped block-style figures produced and sold by Medicom Toy. The lineup protected by du-al.io™ will be expanded going forward. Customers can verify authenticity by holding their smartphones over the Toppan NFC tag embedded in the right leg of each BE@RBRICK.
“We are very pleased that our platform has been adopted for du-al.io™ and will use this as a launchpad for expanding sales,” said Takamitsu Nakabayashi, general manager of RFID/IoT and security development in Toppan’s DX Design Division. “Going forward, we will bolster functions to prevent grey market diversion and enhance customer engagement features to provide clients with an end-to-end solution to both protect and promote their brands.”
For more information on the features of Toppan’s cloud-based ID authentication platform: https://www.toppan.com/en/
du-al.io™ is an anti-counterfeit solution developed and provided by MEDICOM TOY and Hakuhodo Product’s. It combines near-field communication (NFC) with non-fungible tokens (NFTs). Authentication can be performed by reading a product’s NFC tag with a smartphone to verify that it is genuine and has unique value. Product ownership information is managed on a blockchain in the form of a guarantee card, meaning users can check guarantee cards online and transfer them by reading NFC tags.
MEDICOM TOY press release: http://www.medicomtoy.co.jp/
BE@RBRICK is a bear-shaped block type figure born in 2001, the 100th anniversary year of the worldwide beloved teddy bear, under the concept of “creating a digital image of the teddy bear”. It started with the basic rule of “designing only by printing” on its 9 body parts without adding any extra element. Since then, BE@RBRICK has been taking form of numerous characters and has been collaborating with many artists, brands, and companies. Thousands of versions have been released but still, as an “art toy”, BE@RBRICK continues to attract fans around the world.
Official website: http://www.bearbrick.com/
Established in Tokyo in 1900, Toppan is a leading and diversified global provider committed to delivering sustainable, integrated solutions in fields including printing, communications, security, packaging, décor materials, electronics, and digital transformation. Toppan’s global team of more than 50,000 employees offers optimal solutions enabled by industry-leading expertise and technologies to address the diverse challenges of every business sector and society and contribute to the achievement of shared sustainability goals.
Company Press Release
Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry. Our services include an online content platform to deliver news, insights and case studies; organising conferences seminars and customised training; Providing Bespoke Project Consulting, Market Research and Intelligence.