• Tetra Pak headquarters at Switzerland has introduced a suite of new packaging material effects, known as Tetra Pak Artistry. This will help food and beverage producers improve the look and feel of their products.

    The objective of the new packaging material effects is to help brands to attract customer's attention to the brands without going for an entirely new packaging format and changing the production process or adding a new equipment or plant and machinery. The new packaging materials effect does not need any additional funds to invest.

    “In a world where almost everything needs to be 'personalisable', we want to provide customers with something unique to help their brands rise above the noise and reach the shopper”, said, Charles Brand, Executive VP, Product Management and Commercial Operations at Tetra Pak. He added, “The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.”

    Tetra Pak Artistry will include three effects: Tetra Pak Reflect to include holographic effects onto the package, Tetra Pak Metallized to create a metallic effect, and Tetra Pak Craft to give the package the natural look of bare paperboard with wood fibers. Tetra Pack is considering some additional effects, which at development stage. One of the offerings includes Tetra Pak Sculpt, an embossed surface texture for an innovative consumer experience. All the effects will be available for the majority of Tetra Pak package formats and will be offered to customers worldwide.

    Tetra Pak with its customers make food safe and available, everywhere and offers the best possible processing and packaging solutions for food.

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