• SIRANE’S opening-up down under – with an expansion into Australia.

    The new year will see the launch of Sirane Australia, as we look to take our food packaging technologies to new markets on the other side of the world.

    Simon Balderson, Sirane Group MD, said: “We have been looking at Australia for a while now, and the time seems right. We’ve a strong team in place, and they are already starting to generate some serious interest in Sirane.

    “Many of our food packaging products, such as absorbent pads, cooking bags etc, have potential the world over, particularly in a developed market like Australia.”

    Sirane is an innovative UK-based packaging development-to-manufacture company, specialised in absorbency, ovenable and microwaveable materials, shelf-life extension, microwave susceptor and protective food packaging. We also offer plastic-free packaging, and a wide range of bags, pouches and films.

    We have additional overseas operations in South Africa, Poland, Mexico and Russia – and it is our Sirane Southern Africa team who are spearheading the project. Stacey Loader and Polly Duffee - directors of Sirane Southern Africa - will cover Melbourne, Queensland, Tasmania and the Northern Territories, while a new member of the team, Nathan Balderson, will cover South Australia and NSW.

    Stacey Loader said: “Sirane Australia is a project two years in the making, and we’re very excited now it is finally happening. It’s a great country, and great people, and we’re keen to really get going and show off Sirane’s range.

    “Sirane has some amazing food packaging solutions, some of which are already sold in Australia, so we know the appetite will be there for what Sirane can offer.”

    Sirane Australia, which will be based in Melbourne, will exhibit at AusPack in March – a first exhibition and a chance for the food industry to meet our team.

    Simon Balderson added: “We anticipate - and indeed already have - a lot of interest in Australia in our various compostable and plastic-free packaging solutions, as eco-friendly packaging is important there, just as it is here in the UK.

    “But there’s also likely to be strong interest across all our food packaging ranges, especially from food producers, packers, and from the large retailers.” 

    Sirane’s plastic-free packaging ‘Earthpouch’ recently won a top prize at the UK Packaging Awards – taking first place in the Resource Efficient Pack of the Year category. It’s also won a Green Apple Environment Award.

    We’ve also launched our Earth Packaging range – a range of packaging solutions which are all either compostable, sustainable or 100% recyclable. The Earth Packaging range includes absorbent pads, bags, pouches and packaging films.

    Our Dri-Fresh range includes a wide range of absorbent packaging, including standard absorbent pads, odour-absorbent pads, cushioned pads and ovenable pads, and we offer solutions perfect for meat, seafood, fruit and more.

    Sirane’s Sira-Cook range includes steam-cooking bags, BBQ & oven bags & nylon roasting-bag materials, with options including stand-up bags, self-seal and heat-seal. These are popular with both food producers and supermarkets

    Our other food packaging ranges include Sira-Crisp susceptor-based packaging for crisping food in a microwave, Tuff-Hold boneguard, Sira-Flex papers and films for shelf-life extension, and Sira-Form for better food product presentation.

    Sirane Australia will also have access to products from Sirane’s other divisions, most notably our horticultural products and medical/healthcare ‘Enaris’ range. These ranges include products such as compostable plant pots, absorbent flower pouches, anti-slip absorbent floor mats, 95 kPa specimen transport bags and more.

    AusPack takes place in Melbourne from March 26-29 – find our stand at A226.

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    About the author

    Packaging 360

    Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry. Our services include an online content platform to deliver news, insights and case studies; organising conferences seminars and customised training; Providing Bespoke Project Consulting, Market Research and Intelligence. 

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