US-based SC Johnson is set to introduce the industry’s first product that is made up of 100% recycled ocean plastic, under its Windex home cleaning brand. The launch of this new bottle is a part of the company’s ongoing commitment to tackling the problem of plastic pollution in oceans.
SC Johnson’s Chairman and CEO, Fisk Johnson, said, “With over 5 trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse.”
“The Windex bottle is just one of the many ways we are not only providing solutions to combat ocean pollution but taking action to make these solutions a reality,” he added.
According to the company, the Windex® Vinegar Ocean Plastic bottle is the world’s first glass cleaner bottle made from 100 percent recycled ocean plastic. It is also non-toxic and cruelty-free.
The new glass cleaner bottle will be available for sale at North American retailers such as Target and Walmart. Around 8 million units will hit retail shelves in spring 2019.
Moreover, the company is also planning to unveil a percent Social Plastic® Windex® bottle with Plastic Bank by fall of 2019, as part of its efforts to tackle ocean plastic pollution.
It will source recycled ocean-bound social plastic from Plastic Bank from Haiti, the Philippines and Indonesia to develop this product.
With this launch, the company is now creating recycling programs as part of the solution to stopping ocean-bound plastic and addressing poverty at the same time. The program is designed to educate on recycling and get people to live with and use plastic responsibly. Each bottle will represent a new source of income or economic opportunity for the program’s participants.