• A strikingly-decorated Twist Up airless dispenser from the RPC Bramlage Division is creating the appropriate on-shelf image and impact for one of Italy’s top-selling and long-established personal care brands.

    Bionike’s Defence Man Energise revitalising cream-gel and Defence Man Repower anti- ageing serum are being packed in the 50ml Twist Up. The two-tone decoration, with the base in Bordeaux red merging into the top in black, is silkscreen printed with shaded lacquering to create a distinctive and high-quality appearance that reflects the prestige nature of the products.

    In addition, the Twist Up’s airless technology helps to protect the products’ natural ingredients to maintain their efficacy throughout their usage.

    Twist Up technology works by turning the upper part of the dispenser to reveal the dispensing head. The dispenser offers consistent controlled dosing and hygienic application of the creams and then closes in the ‘down’ position to protect the contents. A clicking sound confirms that the dispenser has been safely opened and closed.

    The overall pack mimics the appearance of a conventional overcapped dispenser, complementing and creating a family look with other products in the range.

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    About the author

    Divya Sagar

    Divya Sagar is Content Editor at CNT Expositions and Services and manages the content of its online website, Packaging 360, a comprehensive knowledge sharing platform. With a longstanding commitment to the site's content, she is credited with tracking and publishing news related to Packaging Industry. She also tracks market trends, key developments and market analysis reports.

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