Packaging plays pivotal role in e-commerce


Consumers are able to buy products on demand and at competitive prices because of the e-commerce. E-commerce is presently represents the 10% of all retail sales and it is expected to rise to 19% by 2020 as per the 2017 data from eMarketer.

Smithers Pira anticipates that the whole market for e-commerce packaging will experience a rapid growth in the coming years, increasing at a compound annual growth rate (CAGR) of 14.3% from 2017 through to 2022.

Smithers Pira offers an expertise and market intelligence on print, paper and packaging industry supply chains. Additionally, it also provides testing services, which include distribution and package, document security testing services, and print quality and durability, among others.

Packaging plays a pivotal role in both brand marketing and e-commerce marketing, mainly responsible for advertising and sales. Consumers share their purchase of products on social media channels that come with an attractive packaging, giving loyalty and invaluable free publicity from that consumer.

The rise in packaging from e-commerce comes with challenges. As consumers and policymakers both are looking for the most environmentally-friendly solutions. So, the question is how do packaging firms achieve the perfect balance of goods coming in a pristine condition, with minimum environmental and economic cost.

The growing priority is to educate consumers about the recycling, reusing, reducing and disposing of packaging from e-commerce goods.

Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry. Our services include an online content platform to deliver news, insights and case studies; organising conferences seminars and customised training; Providing Bespoke Project Consulting, Market Research and Intelligence.

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