Credit: www.verpackungsrundschau.de
Packaging for sweets: Thinner, lighter, better
In January, the ProSweets Cologne trade show again will be presenting a lot of packaging solutions supporting sweets and snacks manufacturers to achieve success at the point of sale. The international supplier trade fair for the sweets and snacks industry, which is held parallel to ISM in Hall 10.1, of Koelnmesse, will focus on the selection of colours and materials as well as on the design and on the topic of sustainability.
The packing manufacturers exhibiting in Cologne continuously strive to reduce the raw materials consumption down to a minimum, according to the trade show organizers. Light-weight folding boxes reportedly are long since not the only prime examples for materialsaving all-rounders. Foil solutions that reduce the material consumption down to a minimum are increasingly joining the ranks.
Environment- and consumer-friendly
Market experts are expecting the global demand for plastic pouch packaging in the food section to increase up to around 4.2 percent a year on average by 2025. This trend goes hand in hand with the strong demand of the consumers for products that are packed in a practical manner. Intuitive handling when opening and closing the packaging is just one aspect that the designers have to consider. From this point of view doypacks are one of the especially dynamic growth segments, according to Koelnmesse. They are resealable, compact, lightweight, non-breakable and make ideal to-go companions.
Biobased foils, the polymers of which are gained from sugar cane ethanol or milk proteins, reduce the usage of fossil raw materials. New customizing technologies and intelligent packing material combinations are also being introduced. They enable doybacks made completely without the use of aluminium and which can be produced from a digitally imprintable paper compound.
Packaging for every market trend
According to its organizers, the ProSweets show is made to present a comprehensive offer of packaging for every market trend. At the “Sweet Trends” special zone, the market researchers of Innova Market Insights will give insights into the latest packing trends and most recent developments in the sweets and snacks segment. The special event “PACKAGING – Function meets Design” will show how innovative packing materials can be combined with creative ideas for new product concepts. Furthermore, a sustainability course for packaging and design organized by pacoon, one of the leading packaging design agency in the DACH zone (Germany, Austria, Switzerland) awaits the visitors.
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