CINCINNATI (Aug 9, 2022) – Flexible packaging and material science leader, ProAmpac, in partnership with Purition, a wholefood nutrition producer, announced a breakthrough with ProActive Recyclable® paper sachets for powdered meal shakes. This fully recyclable high barrier paper sachet replaces Purition’s original multilayer non-recyclable packaging.
“Purition engaged with ProAmpac’s material-science experts to create a recyclable packaging solution for their nutritional powders. This partnership led to the launch of ProActive Recyclable® paper sachet and is further proof that collaborative innovation brings pioneering sustainable paper packaging to market,” states Adam Grose, chief commercial officer for ProAmpac.
Purition and ProAmpac enhanced sustainability characteristics of ProActive Recyclable® paper sachet by minimizing the overall material without sacrificing product protection characteristics. Also, ProActive Recyclable paper sachet can easily be recycled in paper streams.
“This unique paper-based technology offers a high oxygen and moisture barrier needed for dry powder protection. The product also has optimum stiffness for shelf appearance and consumer handling,” states Lynsey Maddison, senior product development manager for ProAmpac Europe.
ProActive Recyclable® paper sachets are digitally printed by ProAmpac Ultimate Digital allowing Purition to smoothly transition to the new structure with minimal graphic adjustments. “All items are run as a composite and the high-quality print maintains Purition’s minimalist earth tone pallet, ensuring clear and crisp labelling for consumers,” states Maddison.
“As an environmentally focused brand, Purition wanted to provide consumers with more sustainable packaging. We approached ProAmpac with this challenge and they answered with a novel paper sachet solution that is easy to recycle. This new format coupled with crisp digitally printed graphics supports Purition’s brand and sustainability promise,” states Edward Taylor from Purition.