PolyOne recently announced the launch of its new Smartbatch™ Frost Collection, a translucent color series for PET bottle. Developed in response to increasing demand from regional brands in China for greater product differentiation, this collection of color and additive formulations also offers to streamline production and reduce manufacturing cost.
“Brand owners in Asia continually seek to increase consumer engagement by visually differentiating their PET packaging,” said Say Eng Lee, general manager, Color & Additives Asia at PolyOne. “We’ve developed the Frost Collection to enable brands to create high-end, sophisticated, and engaging bottles in a wide range of color options that also expand design freedom and cost effectiveness.”
When added to PET resins during the injection stretch-blow molding (ISBM) process, Smartbatch Frost Collection provides a soft, cool, and icy look with better slip-resistant performance than typical PET bottles. The new masterbatch can be used in all PET bottles, including those for water, beverage and personal care packaging.