Packaging 360 jointly with HPCI, organized a webinar on “Bringing Sustainability & Innovations in Packaging “on 12th August, 2020. The idea was to bring the stakeholders in the ingredients & formulation domain & packaging design & development professionals together to attend the two-hour session.
The session began with a welcome address by Dilip Raghavan, MD Colour Publications Pvt Ltd & Co-Founder Packaging 360, who shared his vision about the idea of the webinar & gave a brief about P360 & HPCI.
Dr.R. Rangaprasad, Business Head, Packaging 360, set the context for the webinar by giving a bird’s eye view of the theme of sustainability & innovations seen in the cosmetics & Home & Personal Care products segment. He covered the definition of sustainability, market-place examples, inter-material competition & summarized the standards & protocols required to establish sustainability of packaging materials.
Mr. J. Sridhar, Head Packaging Development at MARICO, spoke on “Disruptive Innovations & Sustainability in Packaging”. He emphasized that Consumer Value is the key enabler in all these efforts. He built his story around the principles of engaging with senses, evolved convenience, personalization, perceived value & sustainability & shared live examples based on these principles.
Mr. Jikul Purohit, Sr. Manager, Sustainability Unilever, presented the Company’s approach to keep plastics in the circular economy. He reiterated that all of Unilever’s plastic packaging will be 100% reusable, recyclable or compostable by 2025. There would be an Increase in use of recycled plastic content in their packaging to at least 25% by 2025. Unilever will reduce its virgin plastic packaging by 50% by 2025, One third of this will come from an absolute plastic reduction, eliminating over 100,000 tonnes of plastic from our packaging over the next five years.
Mr. Gagan Deep, Head Packaging Development at The Himalaya Drug Company dealt with the Mega trends shaping the Packaging landscape in Personal care industry. He explained the Evolution of design thinking & pointed out that Simple yet elegant design with greater emphasis on functionality, Strong visual cues highlighting product proposition, Effective dispensing mechanism/ in use convenience, building powerful story/stronger engagement with consumers are some of the key elements defining the landscape. He also pointed out that adaptation to various trade channels like E commerce, retail & General trade are equally important for brand owners operating in this product space.
An audience poll during the session revealed that the biggest challenge to implementation of sustainability targets, is the absence of adequate infrastructure.
An interesting point raised during the Q/A session was regard to use of barrier coatings, inks, Monomaterial usage & their role in achieving sustainability goals.
The webinar saw participation of 250+ delegates spanning a wide spectrum of industry segments.