In the world we want tomorrow, packaging material never becomes waste. Instead, it’s recycled, reused or composted. And it’s all part of our commitment to contribute to only using sustainable circular packaging
It’s why we’re excited about a recent collaboration with packaging supplier Berry Global to launch new club jars – made from recycled content – for M&M’S®, STARBURST® and SKITTLES®. The new jars contain 15% recycled plastic, replacing about 300 tons of virgin plastic per year.
The easy-grip square jars are produced at Berry’s manufacturing facility, using a single-pellet, food-grade resin to assure a clean, consistent packaging material sourced from mechanical recycling. In addition to including recycled materials, the jar itself is also widely recyclable.
Available in three sizes, the new jars offer the same look and feel as previous jars – and the two larger sizes are 10 grams lighter per jar, saving 374 metric tons of carbon dioxide (CO2) every year. Those CO2 savings are equivalent to:
- 42,084 gallons of gasoline consumed
- 45,494,350 smartphones charged
- 72.8 homes’ electricity use for one year
As part of our ongoing commitment to sustainability, we’re investing hundreds of millions of dollars to reimagine and redesign our packaging.
“We’ve set an aggressive, science-based strategy to innovate our packaging,” says Justin Comes, Vice President of R&D, Mars Wrigley North America. “This move to 15% PCR for these large-format jars is a significant step towards a more sustainable future.”
Packaging 360 is a comprehensive knowledge sharing ecosystem for the Indian packaging industry. Our services include an online content platform to deliver news, insights and case studies; organising conferences seminars and customised training; Providing Bespoke Project Consulting, Market Research and Intelligence.